In the last few years, our desire to be ranked highest among our competitors on the world’s largest search engine, Google, has led to the development of new techniques to improve search engine optimization or SEO.
From digital marketers, small business owners, or just someone searching for a specific product or service online, our movement on Google has been curated explicitly by an endless list of keywords.
When we search for anything on Google, from home goods, groceries, or even the name of a specific plant or animal, Google will, in most cases, deliver the exact results we were looking for.
So why is it that every time we search for something or even type a word in Google, we end up with a list of ten or more websites with the same possible answer to our queries?
Over time, Google and digital marketing experts, alongside SEO specialists, have developed organic keywords. These organic keywords play a major role in the overall performance of a website, as it entails using general and basic words people search for every day. Most people see it as “free” or “organic” traffic, giving them better click-through rates and website visits.
Organic keywords have quickly become the lifeline for small businesses and blogs and, of course, for more influential players. These keywords ultimately help these websites rank higher among their competitors on the Google search rankings.
If you’re unsure how this works, think of the last time you opened a website or link found on page two or three on the Google search results.
Here’s a deep dive into organic keywords, and why your business needs to include them in your website.
Why Are Organic Keywords Important?
When we’re faced with a challenging question or looking for a solution, the first place we search is Google. With more than 8.5 billion Google searches every day, with roughly 84% of Google users making use of Google at least three or more times per day – standing out, or being lucky enough to have your site visited isn’t an easy task.
The organic keyword ecosystem is not an easy caveat, as there are millions of different organic keywords you can use in your website content. These can be in the form of blog posts, social media captions, and even article or webpage taglines.
Organic keywords allow you to generate organic search traffic, this is opposed to the pay-per-click (PPC) or Google Ads we’re used to seeing. When people search a specific word or term in Google, and your website features it multiple times over, there is a chance you’ll be ranked a bit higher on the search results.
Generating organic keywords is not something you get right overnight, nor is it something that stays the same as time passes. Every year, Google makes changes to its search algorithm, and while these might not impact the organic search side of things, they can lower your rankings on the results page.
How to Find Organic Keywords
With so many available keywords for each specific industry and niche market, finding the right keywords that will work for your brand or business comes with some research.
Luckily, Google and other major players have developed some helpful tools where you can type in any word related to your business or brand, and it will deliver relevant keywords associated or searched on the internet each day.
Google Analytics
Google Analytics is perhaps the strongest search engine optimization tool available, as it tracks and compiles search engine data over long periods.
This means that Google collects the information typed in by people in its search engine, tracks where it takes the person and sees what website they ultimately click on. From here, Google Analytics compiles a list of relevant organic keywords that can be incorporated into other parts of the online content to help grow search rankings.
This is the shortened explanation of what the platform does, but overall, it’s good to know that Google Analytics does exactly what it’s called – analyzes.
Google Search Console
The Search Console is a free platform that helps to track, monitor, and troubleshoot any issues that might arise with your website. This means that if your website is having technical problems that you’re unaware of that might decrease your search ranking, the Search Console will help flag it and notify you.
Additionally, the Search Console also works to track your site on Google itself, view search traffic data, notify you of any potential threats or spam, and troubleshoot any issues regarding searchability or mobile usability.
Ahrefs
Ahrefs is one of the biggest, and most frequently used sites to assist digital marketers in building backlinks, completing site audits, and conducting organic keyword research. Ultimately, Ahrefs is a massive SEO tool that helps to find organic keywords.
SEMrush
Another trusted site used by thousands of search engine specialists and digital professionals is SEMrush, a platform that helps to research organic keywords, backlinks, on-site SEO, or off-site SEO. SEMrush can also offer an SEO traffic analysis and competitor research and assist with search engine optimization rank tracking on Google.
Best Approach to Organic Keyword Research
Depending on your specific website or blog, there’s a simple guideline that you can follow that can help you do adequate keyword research.
- Write down all topics and words directly associated with your website or business.
- Expand on each to see what other words might be included in the explanation.
- Research related words and terms using an SEO or organic keyword generator.
- See which organic keywords rank the highest and receive the most clicks.
- Compile an online sheet of the chosen keywords, including anything between 50 or 100 organic keywords.
- Make use of these keywords throughout your website content.
Optimize Pages with Top Organic Keywords
Using one of the aforementioned platforms, Ahrefs, SEMrush, or Google Analytics, you can research specific words and phrases to see which receives the most clicks or searches on Google.
Experts suggest compiling a list, or simply downloading the results onto your computer and incorporating these within the general content of your website. Use these words in taglines, headings, meta descriptions, or even the URL of your website. The more you use these organic keywords, the more Google will pick them up.
How Do I Increase Organic Keywords?
1. Create an Organic Keyword List
As already mentioned previously, when conducting a Google keyword planner, look for related keywords that rank the highest and with a high search volume. Compile a list of 50 to 100 words or keywords you can use in content. You might need to use these words more than once or twice throughout a specific article or webpage for it to be picked up by Google.
2. Uncover the Related Keywords
This entails searching a keyword in Google to see what other keywords or terms are associated with your primary word. This way you can build a larger list of organic keywords.
3. Cluster Your Organic Keywords for Each Page
If you have 5 or 10 keywords that are ranked relatively high, and that receive a lot of clicks, you can compile or cluster these words together on each page. Keep in mind these words should be relevant to the website content and should be used naturally.
4. Increase the Word Count On the Page
This can include both the organic keywords used on the site and also the length of the information supplied. Google algorithms change constantly, and currently, the algorithm looks for high-quality online website content that offers the best user experience.
5. Optimize the Page Titles
Don’t just use organic keywords in the content itself, include them in your page title as well. The more prominently keywords are used, the quicker they can be picked up by Google search results.
6. Put Keywords In Your URLs (Brand New Content ONLY)
Some companies have gone as far as to include organic keywords right in their business website URL. This means that they have a higher chance of being ranked within the first 5 to 7 results on the Google search results page.
7. Include the Keywords In Your Content
As mentioned, you can include keywords in your content through the help of the following tools:
Use SurferSEO
SurferSEO allows you to import high-ranking keywords and add the extension to Google Docs. This way you can see how frequently you should make use of a specific term or keyword.
Use Page Optimizer Pro
Another great tool is Page Optimizer Pro, which allows you to improve your page optimization through organic keywords, multimedia elements, headings, and other SEO elements.
8. Optimize Your Header Tags
Header tags are usually the subject line of a specific article or website content. Including this both within the web page itself and the header tags already give you the upper hand
9. Increase Topical Authority with Internal Linking
Internal linking has become a game-changer for many, as this enables you to make use of high authority links, or high-ranking domain authority links within your website content. Ever wondered why some websites include a plethora of external links within an article? It’s to optimize the article with links and increase article authority.
FAQs
How Do I Find Organic Keywords?
You can do keyword research by searching for a specific keyword in Google itself or use Google Analytics, Ahrefs, or SEMrush to research high-ranking organic keywords.
Can You Buy Organic Traffic?
Organic traffic is those visitors to your website that landed there using organic keywords and SEO elements. Although it is possible to buy web traffic, organic searches, and rankings are still more frequented by businesses and SEO experts.
Why Is Organic SEO Important?
Organic SEO helps your website rank higher among competitors in terms of Google search results. With the help of organic keywords and SEO tools, you can improve your rankings and click-through rate.
How Do I Rank My Website for Keywords?
Conduct extensive keyword research and include it within the website content, such as the taglines, headings, general sub-content, web page headings, or even the URL.
How Do You Do Organic SEO?
Organic SEO takes a lot of time and research to get right, but you can start by researching your niche and competitors. See what type of keywords and media they use within their content and what organic keywords help them rank higher.
Include organic keywords and other SEO elements in your content and social media posts to help you increase search rankings.
Final Thoughts
The world of online digital marketing and search engine optimization is growing exponentially, making it more and more difficult each day for the smaller person to stand out in the vast chasm of online search results.
Through the help of organic traffic and organic SEO tools, you’ll be able to increase your website’s content and searchability. With this, you can now rank higher on Google’s search results and perhaps climb above your competitors.
But don’t be fooled, this isn’t something that happens overnight or within a few days. It takes time before Google can start picking up on your activity and increase your rankings. It also takes a good deal of research and resources to get it just right.
